Liz Bradford

Liz Bradford is an innovative leader, transformation advocate and wellbeing expert with over 20 years of experience across three continents, including roles at firms like HSBC, Bank of America Merrill Lynch, and SWIFT.

Having transitioned out of the corporate world, Liz is now fully committed to upskilling organisations, reconfiguring leadership development, and transforming employee engagement in today's rapidly changing landscape.

As the Founder of Transform Perform and Co-Founder of Maia, a revolutionary ed-tech platform dedicated to the future of work, Liz focuses on unlocking human potential through a combination of leveraging technology and building adaptability and resilience.

Liz is passionate about cultivating organizational health and developing leaders who can navigate the era of unprecedented change we find ourselves in. She champions the democratisation of education as a crucial element for inclusion and empowerment, believing it to be essential for building a brighter future for organisations and society alike.

As an ICF-accredited organisational and executive coach, as well as a certified wellbeing coach and personal trainer, Liz frequently shares her insights on cultural evolution, technological transformation, female leadership, and self-care. Her thought leadership focuses on combating burnout, stress management, and fostering healthy workplace cultures. Having worked with teams across 50 countries, Liz is truly committed to building future fit leaders and organisational adaptability.