Thuy-Tien Crampton

Thuy-Tien Crampton brings a unique blend of creative entrepreneurship and strategic expertise to the board of U-GO. 

She founded and served as Creative Director of La Petite Caravane, a French children’s clothing brand celebrated for its vintage-inspired, limited-edition designs crafted from hand-picked fabrics that reflect her passion for creativity and craftsmanship.

Before founding La Petite Caravane, Thuy-Tien built a successful global career in advertising, serving as Regional Strategic Planning Director for BBDO China and holding strategic planning roles at BETC EURO RSCG and CLM BBDO in Paris. 

Her expertise in storytelling, brand strategy and engagement, as well as her passion for education, makes her a valuable advocate for U-GO’s mission to empower ambitious young women in low-income countries to achieve their higher education goals.