Martina Lauchengo

Martina spent 30 years as a marketing and product leader. She started her career working on market-defining software, Microsoft Office and Netscape Navigator. She teaches what she’s learned with SVPG and is a lecturer at UC Berkeley's graduate school of engineering. As a partner at Costanoa Ventures, she sits on multiple boards and coaches startups. She is the author of LOVED: How to Rethink Marketing Tech Products, a #1 Amazon Best Seller. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University. She's a native Californian, mother of two, and proud wife to Chris.